You’ve probably heard the best time to sell a home in Austin is during the busy spring/summer buying season. But, what if you can’t wait until spring? Here’s how to sell your home faster in winter.
How to Sell Your Home Faster in Winter
How can you get your home sold faster and for more money during the slow winter months?
Expose Your Home to Every Buyer
Just because there aren’t as many buyers in the market to buy homes in winter, doesn’t mean there are no buyers. With fewer buyers in the market, you should make sure your home is exposed to every potential buyer. Our comprehensive marketing program targets buyers wherever they’re looking. With a custom website, custom yard sign, professional flyers, professional photography, video and a targeted marketing program, the homes we list for sale are exposed to every buyer.
For more about what we do to market our homes and ensure high visibility, check out our Austin Home Selling page.
Price it Right
One of the most important aspects to selling your home in winter is proper pricing. This doesn’t mean pricing your home at 50% of its value to sell it. It simply means setting an appropriate price for the market. Our 3 pronged pricing approach will help you set a market appropriate price that attracts attention from potential buyers.
For more about how we help you price your home for the market, check out our Austin Home Pricing page.
Make It Easy to Show
Homes that are not easily accessible get glossed over. If a buyer can’t see your home, they won’t buy your home. We realize how frustrating it is to keep your home clean and be ready at the drop of a hat for showings. But, if you price it right and make it accessible, you’ll likely have your home sold in a very short period of time. Try to be as flexible as possible for buyers wanting to see your home.
Remove Pets and Turn on Lights
Some people are afraid of animals, especially large dogs, and won’t go into your home if your pet is there. If at all possible, remove your pets before showings. Also, turn on all lights (including the front porch light) and keep your home at a comfortable temperature. It gets dark earlier during Winter months and you want to make your home seem as bright as possible.
For more great home selling tips, check out our 88 Low or No Cost Ways to Sell Your Home Faster and for More.
Offer Incentives
Buyers who don’t have extra money can be swayed by things like a flat screen TV, closing costs paid, mortgage rate buy downs, washers/dryers and refrigerators. If your flat screen TV means the difference of a buyer choosing your home over your neighbors, wouldn’t you be willing to part with it and get a much better one for your new home?
A Realtor who knows your area and neighborhood can help you determine if offering incentives will help your home sell faster.
Need to Sell Your Home Faster this Winter?
Check out our Austin Home Sellers page to find out why our homes sell faster and for more money. Then, call us at (512) 827-8323 or email us at info@11OaksRealty.com to schedule a no obligation consultation.
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