If you’re looking to sell your home in Austin, you probably have heard stories of multiple offers and fast sales. The problem with these stories is that they let Austin sellers think that selling their home will be easy. But even in a seller’s market, you have to take advantage of the market to sell your home quickly and for top dollar. Here are our top 3 strategies for selling your home in a seller’s market.
Make the WWW Your Best Friend
With so many people using the web to research, the first showing of your home will be online. This first impression will be the single greatest influence in determining whether a prospective buyer will even see your home in-person. Studies show that buyers will rule-out your home within the first 20 seconds of viewing, so you must make these seconds count.
Showcasing your home with beautiful photography, complete & correct information and different types of content (photo, video, blog posts, social media, etc.) is the best way to make your house stand out from the others. Buyers should be in love with your home before they even schedule a showing.
One of the best product marketers in the world, Apple, uses this strategy to their advantage at every product launch. Even in a seller’s market, if you want your home sold quickly and for top dollar, it’s important that you get buyers excited for your home before it hits the market. Tease your home as “coming soon” in all social media and syndication channels.
These first two strategies are why all of Eleven Oaks Realty’s listings have professional photography, videos and 3D tours to help buyers visualize themselves in your home. We also have a full-time marketing staff that makes sure your listing is everywhere on the web – even before it hits the MLS. Make sure you hire an agent who understands how important professional marketing really is during a home sale.
Pricing Is Everything
Today’s buyers are well educated on the real estate market and use the internet to comparison shop. When a home hits the market, they want to know one thing: how much is it listed for? Price helps them anchor to a specific value in the market. They’ll use price to compare your home to others they can get before they even set an appointment to go inside. If it is vastly overpriced, they might not even get in their car to come see it. Though Austin is a strong seller’s market, it is also a price sensitive market.
Are we saying price your home at a rock bottom price to sell it quickly for less than market? Absolutely not.
What we are saying is set a well researched price so buyers are excited to see your home when it is listed. When we counsel our sellers on price, we show them closed sales, active homes and help them gauge market activity. All three are important. We help them show buyers that they’ve done your research and know where their home fits in the market. A reasonable, well-researched list price is the best way to generate the most offers possible. More offers generally improves a seller’s chances of selling for above list price. You can’t generate more offers by setting a price that’s too high.
Ready to Sell Your Home?
Check out our Austin Home Sellers page to learn how our home selling program is designed to maximize your leverage in a seller’s market better than any other agent. Call us at (512) 827-8323 or email us at info@11OaksRealty.com to schedule a no obligation consultation.
How Much is My Austin Home Worth?
Online portals give you an estimate for what your home is worth. Need a more detailed analysis? Try our Qualified Home Evaluation.
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