Do photos matter? We’ve been saying for years YES! That’s why we hire a photographer to take professional photos of every single one of the Austin homes we sell. Now there are numbers to back up our claim.
Professional Photos Worth at Least $1,000
In a study done by Redfin, homes that had professional real estate photography sold for $934 – $116,076 more than homes that did not use professional photos. Yet, only about 15% of all homes listed had professional photos. Shockingly 0.7% of homes listed for sale used cell phone pictures.
Professional Photos Increased Likelihood of Selling
The same study also found homes with professional photos got 61% more online views and had a 47% higher price per square foot. Professional photos also increased the likelihood of homes priced above $300,000 selling.
Professional Photos vs Amateur Photos
Check out the difference with our two case studies. The photos on the left are taken by a point and shoot camera by an amateur photographer. The photos on the right are of the exact same space taken with a professional camera by a professional photographer.
Which rooms look more inviting to you? If you saw these photos online, which house would you want to look at in person?
Why Don’t All Realtors Have Professional Photos Taken?
The truth is, professional photography runs anywhere from $100-$500. A lot of Realtors don’t want to shell out the extra money to market their listings and feel photos aren’t that important to justify the cost.
Obviously the public feels very differently. That’s why we have been using a professional photographer to take pictures of all the homes we list for sale. A higher sales price for you is worth our marketing dollars.
What Does this Mean to Austin Home Sellers?
Make sure the Realtor you choose will hire a professional to photograph your home. Also, make sure they are choosing a photography package with at least 25 photos, which is the max number of photos allowed by the Austin MLS. You want to show as many quality photos of your home as possible.
Professional Photography Means More Money for You
Professional photography can literally be worth $1,000 (or more). A professional photo encourages online buyers to click through and view your home. Several professional photos with proper angles and lighting will encourage buyers to view your home in person. The more buyers you can attract to your home, the greater the chance of receiving an attractive offer.
Thinking About Selling Your Home? Start Your Research Here!
Thinking it might be time to sell your Austin home? Curious about what you might be able to get for your home, but not quite ready to speak to a Realtor? Our Austin Home Value Tool is perfect for you! With just your address, we can generate a detailed market report of market activity (for sale and sold prices) for your neighborhood and email it over to you. This report will help give you a sense for a ballpark of what your home might be worth and can help in the beginning phases of your research.
Looking for a Realtor Who Can Sell Your Home Faster and for More?
We understand how today’s buyers buy. We’ve been using professional photos, custom for sale signs and a comprehensive online and offline marketing program for years. Check out our Austin Home Sellers section to find out why the homes we list sell faster and for more money. Then call us at (512) 827-8323 or email us at info@11OaksRealty.com to schedule a no obligation consultation.
How Much is My Austin Home Worth?
Online real estate portals will give you an estimate for what your home is worth. Need a more detailed analysis? Try our Qualified Home Evaluation.