Several major studies on the effect of language in real estate marketing descriptions have revealed using certain words can result in a lower sales price and longer marketing time. How your home, or your situation, is described may unintentionally imply a sense of desperation, the need for extensive renovations, or that you would accept a […]
Setting the Right List Price When Selling Your Home
The right list price will attract able buyers who make solid offers, getting you every dollar your home is worth. Getting it right from the start is an art form and also the key to creating an appearance of value to more than one buyer. When your home catches the eye of more than one […]
Truths and Risks of Open Houses
For decades real estate agents have been holding public open houses to display homes listed for sale. The effectiveness of open houses as a marketing vehicle has been debated by agents and consumers almost interminably, however several points must be considered. Sellers should be informed about the truths and risks of open houses before they […]
Secret Weapon of Home Selling
In all my years in real estate, I haven’t met one seller who wants to give their home away. They want every single dollar they can possibly get for their home, and you can’t blame them! What if I told you you might be leaving money on the table? If your agent isn’t doing this […]
Pricing to Attract More Buyers – It’s About Value
Whether we are shopping for a new car, a refrigerator, a television, a laptop computer, a dress, a suit, or even a pair of shoes, we all comparison shop. In my experience, home buyers are among the most diligent comparison shoppers. They all want to see every house in the neighborhood before choosing. Your home […]
The Truth About Selling Short Sales
We get many inquiries about selling and buying a short sale property. That’s a property whose owner owes more than he or she can sell it for and is hoping the lender will accept less than the amount owed. In the parlance of the real estate and mortgage business it’s called “being upside down” or […]
7 Tips for Selling in an Inventory Starved Market
Austin’s inventory of active homes for sale is at historically low levels. Surprisingly, given the scarce supply and high demand, I’m seeing sellers missing opportunities to capitalize on the state of the market. There are bidding wars going on well-priced, well located homes. Thoughtless mistakes are costing sellers a lot of money preventing them from […]
Best DIY Home Improvements that Add Value
When we interview a seller about listing their home, many want to know what improvements they can make to improve the condition of their home. Ultimately, they want to improve the condition of their home so they can get more. Austin home sellers always surprised when many of the suggestions we make cost little or […]
Most Important Rooms to Stage
If you’re thinking about staging your Austin home, but have limited time and money, you’ll want to focus on the most important rooms to stage. This way, you’ll maximize your return on investment by attracting more showings and interest. More interest generates more offers, which turns into more money for you. Here, we’ll reveal the […]
7 Top Reasons Buyers Choose a Home in Austin
When selling your Austin home, you want to understand the top reasons buyers choose a home. This way, you can maximize the return on your time and money when preparing your home to sell. To help you prioritize, the National Association of Home Builders’ 2013 American Housing Survey ranked the most important reasons buyer’s cited […]
