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You are here: Home / Resources / Austin Home Seller Resources / Home Marketing Plan

Home Marketing Plan

By combining a traditional and online marketing strategy, we will sell your home for more money, in the shortest amount of time with the least hassle. Our home marketing specialists stay on the cutting edge of real estate marketing. After seeing your home, they will devise a customized plan that will be most effective for getting your home seen by the most number of qualified buyers. Check out the highlights of our system in our Austin Home Marketing Plan…

Preparing Your Home to Meet the Market

eleven oaks realty marketing plan professional photography

Professional Photography

The secret weapon of home selling is photos. Buyers use the internet to preview homes and select those they want their Realtor to show them. To ensure your home is shown in the best possible light, we hire a professional photographer who knows the best angles, precise lighting and has the appropriate tools.

3D Matterport Virtual Tour

The Matterport Scan is new technology that allows buyers to walk through your home from their computer. This tour is especially effective for out of town buyers who can’t tour the property in person, buyers who have toured too many houses and can’t remember yours and for weeding out buyers who are not serious.

eleven oaks realty marketing plan custom website

Custom Website

We build a comprehensive, custom website packed full of information about your home, your neighborhood and the area. Not a cheesy templated website, but a complete, dynamic website that buyers will find and stay on for several minutes. Our websites are expertly designed and get found on Google by buyers looking for homes in your area.

Floorplan

How many times have you seen a bunch of houses and when you got home completely forgot exactly where everything was laid out? We see a lot of homes, and although we’ll probably remember more about a home than most, the homes we see do tend to run together after a while. To help buyers remember your home and how it’s laid out, we hire a company to draw a floorplan.

eleven oaks realty marketing plan floorplan

Custom Neighborhood Amenity Map

One of the components to the custom website is a Google map with neighborhood amenities. We want to show buyers how close the schools, parks, restaurants, coffee shops, gyms and grocery stores are. These custom maps are search-able, interactive, engaging and go far beyond what a standard map provides.

Phase 1: Coming Soon, Pre-MLS Marketing

Social Media Campaign

48-72 hours prior to posting your listing live on MLS, we institute a penetrating Social Media campaign designed to create a “buzz” of anticipation among prospective home buyers. This “seeding effect” builds a pipeline of potential home buyers wanting to see your home before it comes on the market.

eleven oaks realty marketing plan social media campaign
eleven oaks realty marketing plan email blast

Coming Soon Email Blast

To target active home buyers and Realtors in the market, we’ll send a coming soon email blast to our proprietary database of buyers and active Realtors.

Custom Yard Sign

We believe the sign in your yard should promote your home, not our company. When you list with us, we’ll use the best professional photos to create a custom for sale sign for your home. The sign is designed – and proven – to spark interest, get potential buyers to visit your home’s detailed website and schedule a showing. Don’t you want the sign that’s in your yard to work for you, not your Realtor?

eleven oaks realty marketing plan custom real estate sign
eleven oaks realty marketing plan video

YouTube Video

YouTube is the #2 search engine on the web. Today’s buyers, especially the younger ones, would prefer to watch a video rather than read a listing. Our marketing team will create a professional video we’ll upload to YouTube. Your home will have a multi-media presence online.

Phase 2: Active, MLS Marketing

Max Number of Photos Allowed by MLS

Our marketing specialist will upload the maximum number of professional photos allowed MLS to give buyers an in depth look at your home.

eleven oaks realty marketing plan max photos uploaded
eleven oaks realty MLS listing data

Accurate MLS Listing

A complete and correct listing may seem like an obvious service all Realtors would offer, however, you’d be surprised how often we see incomplete and incorrect listings. In fact, its one of the top reasons homes don’t sell. With your help, we’ll make sure the listing is complete and correct and all applicable boxes are checked.

Your Listing – Everywhere

From Realtor sites to home search portals to search engines, buyers search for homes in any number of ways. Our listings are syndicated all over the web, so no matter where a buyer is looking, they’ll find your home’s listing.

eleven oaks realty syndicate listings

Customized Marketing Plan

What works for one home, might not work for another. Because real estate is unique, every property requires something a little different. Our marketing specialist will work with you to create a customized plan that will present your home professionally to the market. Schedule a call with us today to discuss how we can sell your home faster and for more money.

Download our Home Marketing Plan

Sell Your Home with Us

(512) 827-8323

info@11OaksRealty.com

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