Understand Current Market Conditions

The foundation of knowing how to sell your home in Austin is understanding what the market is doing right now. Start with our Austin real estate price reports for a broad overview, then sign up for one of our Local Market Reports to get a detailed, four-page report of activity in your specific area.

From there, use our Austin home value tool to get an estimated value of your home based on real market data. When evaluating your home’s worth, focus exclusively on sold data — what buyers actually paid, not what sellers were asking. That’s the only number that matters.

Put Us to Work For You

Hiring a Realtor early in the process can save you a significant amount of time, money, and effort. Even if you’re months away from listing, a conversation with us helps you prioritize the right improvements, avoid spending money on updates that won’t increase your sale price, and set realistic expectations about timing.

The sooner we’re involved, the better we can prepare your home — and you — for the market.

Create an Effective Strategy

Together, we’ll create a plan to prepare your home for the market. We’ll help you interpret the data from Step 1 and prepare a detailed Qualified Home Evaluation so you understand what price your home will likely sell for in today’s market.

We’ll also walk you through which repairs and improvements are worth the investment — and which ones aren’t. We know what Austin buyers are willing to pay for, and we’ll help you spend your money wisely.

Set the Right Price

With the information from Steps 1 through 3 in hand, it’s time to set a market-appropriate price. This step requires looking at your home objectively — setting your emotional attachment aside and thinking the way a buyer will.

To help with that, we spend an afternoon showing you comparable properties in your neighborhood, so you can see exactly what buyers will be using as benchmarks. You won’t get a second chance to make a great first impression — pricing right from day one is essential.

Calculate Your Bottom Line

Once you’ve set a price, we’ll prepare a Seller’s Net Sheet — a detailed estimate of how much you’ll walk away with after closing costs and your loan payoff. This is especially important if you owe close to what your home is worth, since you’ll want to confirm the sale proceeds cover everything you need them to.

No surprises at the closing table. We want you to know your numbers before you ever sign a listing agreement.

Inspect and Disclose

We’ll help you prepare all of the required disclosure documents you must provide buyers. You’ll answer questions about the working order of your home’s systems, components, and any improvements you’ve made.

Stage Your Home to Meet the Market

The way you live in a home and the way you market a home are two different things. Not every seller needs a professional stager, but every home benefits from some intentional preparation — and a lot of it can be done by rearranging what you already have.

Studies show that sellers who invest around $550 in staging recover nearly 300% of that cost in their final sale price. It’s one of the highest-return investments you can make before listing.

Unleash Our Marketing Program

Our comprehensive marketing program is designed to get your home in front of the right buyers — everywhere they’re searching. That includes professional photography, custom property websites, virtual tours, video, targeted social media campaigns, custom for-sale signage, and a presence on every major real estate platform.

We don’t list your home and wait. We actively market it with tools and reach that most Austin agents simply don’t have.

Continually Assess Your Market Position

Real estate markets move quickly, and we stay ahead of them. Throughout your listing period, we’ll provide regular updates including fresh market statistics, a new Qualified Home Evaluation, and full transparency into buyer activity and feedback.

We schedule a weekly call or email update so you always know exactly what’s happening — what we’ve been doing, what response we’re seeing, and what adjustments, if any, we recommend. You’ll never be left wondering.

Review Offers and Negotiate

When an offer comes in, we sit down with you and walk through every detail — price, terms, contingencies, closing timeline — and calculate your net proceeds based on that specific offer. We’ll also pull the most recent market data so you can make a confident, informed decision.

When you hire us to represent you, we fight for your price. Our goal is to get as many dollars on your side of the table as possible, and we treat your money the way we’d treat our own.

Sign Closing Documents

When it’s time to sign, we’re there with you. We know most agents skip the signing — we don’t. We sit across the table while the Escrow Officer walks you through the paperwork, ready to answer questions and make sure everything goes smoothly.

After a process this involved, you deserve to have someone in your corner all the way to the finish line.

Pack and Move

This one’s on you — but after working together through all 12 steps, you’ll be moving on with confidence that you got the best possible outcome for your home.

Congratulations!